About Us | Greener

The idea for Greener was born in 2018, rooted in a real-world experience that exposed deep challenges in Oman’s protein food supply market: price and quality fluctuations, numerous intermediaries, lack of direct access to primary sources, and significant product waste. As someone planning to open a restaurant, I didn’t just theorize about these issues—I lived them. Conversations with restaurant owners, suppliers, importers, and end buyers led me to a shared truth: the market needed a smart, transparent, and direct solution. That’s when Greener was born—a platform to connect producers and consumers directly, without intermediaries, complexity, or compromise on quality, sustainability, and transparency.

Initially, our focus was solving the supply chain issues for poultry and eggs, but we quickly realized the potential for much broader impact. Today, Greener is on a path to becoming a comprehensive supply, sales, recycling, and targeted consumption chain for poultry products. We offer services ranging from supplying core products to creating markets for secondary products and waste that can be transformed into economic value.

Greener champions small and local producers. We provide a simple, low-cost platform that enables these businesses to reach their target markets without needing expensive advertising or large capital investments. Through consulting services, specialized supply, technical support, and opportunities to monetize waste, we foster their sustainable growth.

Technology plays a pivotal role at the heart of this movement. Greener’s platform, with its user-friendly interface, streamlines the buying and selling process to just a few clicks. From order placement to delivery tracking, everything is transparent, fast, and digital—designed for the convenience and satisfaction of both parties.

We envision a greener future, not just in words but in actions. By utilizing existing transport fleets, eliminating unnecessary costs, reducing fuel consumption, preventing waste, and smartly recycling food byproducts, we are committed to building a more sustainable planet for future generations.

Why Greener?
“Greener” is more than a name—it’s a belief. A belief that by operating with respect for nature and a focus on the future, we can leave the Earth greener, cleaner, and more humane for the next generation. We created Greener to prove that even in the poultry and egg market, consumption and production models can be reformed to benefit both people and the planet.

Vision and Scalability
Greener begins with a focus on poultry and eggs, where inefficiencies and resource waste are most evident. However, our platform is purposefully designed with a flexible and sustainable structure to expand into other areas tied to sustainable development. Our long-term vision includes venturing into fields like green energy, hydrogen, recycling, eco-friendly construction, and industries tied to responsible consumption. Greener is not just a marketplace—it’s a model for smart, responsible commerce that evolves with the future while staying true to environmental values.

Brand Slogan:
Greener – Built with conscious intent for a smarter, greener future.

With respect,

Hamed Yousefifard
Founder of Greener